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CAPS’ Media Program serves members by publicly promoting the vital work of California State Scientists who protect our natural resources, safeguard public health, and defend our abundant agricultural economy. Whether through paid advertisements, social media or aggressive pursuit of positive news coverage, the Media Program burnishes the public profile of CAPS members and the organization to enhance its influence at the bargaining table, in the courts and in the Legislature.
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CAPS’ Media Program communicates through a variety of traditional and new-media platforms. Under the oversight of its Board of Directors and the organization’s Bargaining Team, the program has run hundreds of studio-produced paid advertisements on radio and television. It has dispatched nearly a quarter-million emails, and posted hundreds of online videos and social media messages that highlight members’ critical work and the many benefits of CAPS membership.
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Members for Media Interviews
A link to an online application for members interested in participating in the Media Response Program is available at https://airtable.com/shrxDVRXltNtux1Jp. Those selected may be made available to reporters seeking comments for news reports, including coverage of State Scientists’ salaries. Participants will speak publicly with the understanding that they are speaking only for themselves, not their employer or the union. However, CAPS will provide media training to all participants, and Media Relations staff will help prepare for specific interviews.