CAPS is embarking on a dynamic new media campaign that will seek to boost the profile of state scientists among decision-makers and the public. We have heard from so many of you that too few people appreciate (or even know about) the essential work being performed by state scientists. It’s time to change that. So CAPS has teamed up with CBS media to launch a campaign targeting major media markets throughout the state that will tell our story.
We KNOW there are hundreds of newsworthy science-related stories in state government. We want YOU to be part of it. While we can’t publicize everything and everyone, we do plan on a well-rounded presentation about the crucial role state scientists have in protect public health and safety and the environment.
CAPS needs YOU to help highlight the great work of California’s state scientists. Got a newsworthy story or event? Something that the public would find interesting about what you do? Check it against this list of news criteria. If you mark “yes” to three or more standards, fill out the following electronic form (or use the hard copy, here) and email it to Jon Ortiz, award-winning journalist formerly of the Sacramento Bee, now coordinating the CAPS media campaign: .