In 2017, CAPS embarked on a dynamic media campaign that seeks to boost the profile of state scientists among decision-makers and the public. The tagline: “Science Matters. California State Scientists.” And as the slogan implies, what will give the program real power is … you.

Click the links below to view CAPS media website and see the newest ad spots.

2017 Campaign Timeline

Winter 2017

Anticipated Launch 1/17/2017 (Actual launch date 1/24/17) 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of December 5, 2016

  • Logo Proofs
  • Tagline Proofs

Due Week of December 12, 2016

  • Final Logos
  • Final Taglines
  • Creative Outline

Due Week of December 19, 2016

  • Audio Spot Creative Proofs
  • Video Segments from CAPS

Due Week of December 26, 2016

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of January 2, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of January 9, 2017

  • Final for all creative
  • Launch campaign
Spring 2017

Anticipated Launch 3/13/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of February 13, 2017

  • Creative Outline

Due Week of February 20, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of February 27, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of March 6, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of March 13, 2017

  • Final for all Creative
  • Launch Campaign
Summer 2017

Anticipated Launch 5/22/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of April 24, 2017

  • Creative Outline

Due Week of May 1, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of May 8, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of May 15, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of May 22, 2017

  • Final for all Creative
  • Launch Campaign
Fall 2017

Anticipated Launch 10/02/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts
  • Mall Media

Timeline

Due Week of September 4, 2017

  • Creative Outline

Due Week of September 11, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of September 18, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs
  • Mall Media Proofs

Due Week of September 24, 2017

  • Final Banners & Social Media
  • Final Mall Media
  • E-Mail Proofs
  • Video Proofs

Due Week of October 2, 2017

  • Final for all Creative
  • Launch Campaign