CAPS is embarking on a dynamic new media campaign that will seek to boost the profile of state scientists among decision-makers and the public. The tagline: “Science Matters. California State Scientists.” And as the slogan implies, what will give the program real power is … you.

We need real state scientists telling interesting stories about their work. That’s why CAPS has developed a simple questionnaire for you to gauge whether your experience or the work of colleagues would be interesting to the public.

Yes, we believe that all state scientists’ work is important, but not all of it can be told in quick, attention-grabbing sound bites. So use the 10 questions to gauge the news value of your story. Then, if you think it’s worthy, briefly explain it in the comments section of the electronic form and then send the form to former Sacramento Bee journalist (he’s with CAPS now!) Jon Ortiz. He’ll get back to you.

This is not a news media communication. You will not be asked to identify your department or your job classification. Everyone who participates will be referenced as “a California state scientist,” that’s it.

Click the links below to view CAPS revamped media website, to hear and see the newest ad spots and to check out a timeline of the project.

Many future audio spots will focus on individual state scientists and their work.

Hear samples of  “regular” people like YOU record audio spots:

California’s Pristine Waterways – 20 seconds

Superheroes – 60 seconds

Safe Drinking Water – 20 seconds

Health and Safety – 30 seconds

2017 Campaign Timeline

Winter 2017

Anticipated Launch 1/17/2017 (Actual launch date 1/24/17) 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of December 5, 2016

  • Logo Proofs
  • Tagline Proofs

Due Week of December 12, 2016

  • Final Logos
  • Final Taglines
  • Creative Outline

Due Week of December 19, 2016

  • Audio Spot Creative Proofs
  • Video Segments from CAPS

Due Week of December 26, 2016

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of January 2, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of January 9, 2017

  • Final for all creative
  • Launch campaign
Spring 2017

Anticipated Launch 3/13/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of February 13, 2017

  • Creative Outline

Due Week of February 20, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of February 27, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of March 6, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of March 13, 2017

  • Final for all Creative
  • Launch Campaign
Summer 2017

Anticipated Launch 5/22/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts

Timeline

Due Week of April 24, 2017

  • Creative Outline

Due Week of May 1, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of May 8, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs

Due Week of May 15, 2017

  • Final Banners & Social Media
  • E-Mail Proofs
  • Video Proofs

Due Week of May 22, 2017

  • Final for all Creative
  • Launch Campaign
Fall 2017

Anticipated Launch 10/02/2017 

Creative elements to support the campaign:

  • Long- form Video (2-5 minutes)
  • Pre-roll video (:15 – :30)
  • Audio Spots (:5 / :15 / :30 / :60)
  • Static Banners
  • In Banner Video Cover Slates
  • E-mail (html)
  • E-mail Retargeting Banners
  • Site Retargeting Banners
  • Social Media Posts
  • Mall Media

Timeline

Due Week of September 4, 2017

  • Creative Outline

Due Week of September 11, 2017

  • Audio Spot Creative Proofs from CBS
  • Video Segments from CAPS

Due Week of September 18, 2017

  • Final Audio Spots
  • Banner & Social Media Proofs
  • Mall Media Proofs

Due Week of September 24, 2017

  • Final Banners & Social Media
  • Final Mall Media
  • E-Mail Proofs
  • Video Proofs

Due Week of October 2, 2017

  • Final for all Creative
  • Launch Campaign